Skip to main content

How A Social Media Campaign Will Boost Podcast Subscriptions

According to “The Infinite Dial 2015,”a study produced by Edison Research and Triton Digital, researchers found that 49% of the public are familiar with the term podcasting and 33% have listened to podcasts. Moreover, Facebook is the most used social media channel with nearly two-thirds (65 percent) of people using the service.

With podcasting growing in popularity, social media can be used as a catalyst to increase your podcast’s growth. Running a social media campaign is much more than gaining organic reach.

As part of your digital marketing strategy, social media campaigns can yield results beyond the normal constraints. Gains like brand awareness, website traffic, and podcast subscriptions are just a few additional by-products.

A social media campaign doesn’t begin when you send out a tweet. Like Spreaker podcasters understand, trends drive the efforts of the most successful brands. Depending on the scale of your campaign, you should spend days, even weeks just planning.

Ready to start your social media campaign? Learn how with these four steps:

1. Develop Specific Campaign Goals

How you prepare for your social media campaign will determine its success.

“It always starts with [answering the questions]: What are you trying to achieve? And what are your business goals and objectives?” says Kevin Bobowski, vice president of marketing at Offerpop, an engagement marketing platform that manages user generated content.

“The other thing is: Who are you trying to reach? Is it existing customers, is it prospects, or is it people you’ve never heard of?”

Decide on specific goals for your campaign. These goals should relate back to your overarching podcast’s mission and social media goals.

In order for you to track the progress, they need to be measurable goals. Because honestly, if things aren’t going well during the campaign, you want the ability to shift your focus quickly. So, choose your metrics or KPIs and a social media management tool that can help you track the data.

Create a clear timeline for your campaign, a start date and end date, and a schedule for sending each social media message. Similar to your social media strategy, decide where you can get the most bang for your buck.


Identify your target audience. This will help you market messages based on your audience’s demographics and psychographics. Choose the social networks where promotional material will be well-received.
Labels:

Comments

Post a Comment

Popular posts from this blog

Four Reasons to Podcast With Your Mobile Device

Mobility is the best part about podcasting. Whether you’re attending a conference or enjoying a music concert, there’s an opportunity to capture excellent audio for your listeners. Anny Solway, a contributor at Business 2 Community, says, “One of the great advantages of podcasting is its flexibility in terms of time and format.” Mobile podcasting is a fun way to engage your audience into new sounds. It’s a good investment into showing, not just telling, your listeners how you can think outside the box and provide them with exceptional content. The future of podcasting includes mobile devices. Let the Spreaker community help you. Here are five reasons to record on the go: 1. Participate in Impromptu Interviews Interviews with special guests offer your podcast the chance to share unique experiences with your listeners. “[They also] will give you an added benefit of making deeper connections with influencers and leaders you’d like to know better,” states Matthew To...
1 comment
Read more

Engage Your Audience Early and Often

Create content that is compelling and timely. Develop content that fits into these three categories: Useful: How will people use your content? Will it help them save time or money? Will it teach them something new? Thought-provoking: Make folks think with an interesting tidbit or pearl of wisdom. Humorous: Laughter is golden. Be funny, but avoid any kind of vulgar humor. Give a lot of thought to what you want to promote. You need the ability to reach through the social media channels and connect with people. If you can’t do that, it doesn’t matter how awesome your content is–no one will be reading, listening, or caring. Offer a clear call to action. When creating messages, tell people what you want them to do. Don’t just post a link. Moreover, instruct them to “click on the link.” Engage creatively. Give away your content, and encourage people to take action. Offer a free download or bonus materials. People like to feel compelled to do something. D...
Post a Comment
Read more

How Sporting Podcasts Have Blindsided Traditional Media

When thinking about the most widely covered American sports it’s the Super Bowl, the NBA Finals, and the World Series that immediately spring to mind. However, there is a myriad of other lesser known sports too that all have their own niche online audiences consisting of fans that are even more passionate than those of the more traditional sports. All sports have one thing in common; which is the rise of sports podcasting and how it’s bringing fans together in a way that has never been seen before on TV and radio. Sports junkies are united in their passion, so it should be of no surprise that more and more fans are broadcasting their unique voice online. Both podcast broadcasters and listeners are forming their own digital tribes to create online communities where they can voice their thoughts and opinions while also including listeners via Skype interviews or virtual voicemails to engage in a meaningful and authentic way. Anyone thinking of creating their own sporting ...
Post a Comment
Read more